Being a designer means developing a certain personality.
Our job description is in constant motion. This is why I concentrate on the core attributes of a designer: first and foremost the mindset – the thinking, values and attitudes – then the skillset and only then the toolset. For me being a designer means developing a certain personality.
Designing with curiosity, living with intent.
As a designer, I focus on crafting functional yet visually appealing solutions that empower users and align with broader business goals. I thrive on questioning the status quo, rethinking systems, and designing practical, inclusive, and impactful products.
Outside of work, I’m a globe-trotting Dorfkind and an enthusiastic aerial athlete. Curiosity and adventure are always on my agenda – whether it’s exploring new cultures, pushing my personal training goals to new heights, or learning a language by moving to the respective country. I definitely have a peculiar fondness for the &-symbol and a quirky habit of stressing out a bit on the way to the bus stop, even when there’s plenty of time. These little things keep life interesting and remind me to embrace both the big picture and the details – just like in design.
© Katharina Payr 2025